Thoughtful design, with the bigger picture in mind

Hi, I’m Sam, a brand designer based in London. I create visual identities and design with purpose, considering what they need to communicate, who they need to connect with and what they need to achieve.

Le Pain Parfait
Brand and Visual Identity | Packaging | Social media | Merchandise
Wulf Studio
Brand and Visual Identity | Lookbooks
Nuttini
Brand and Visual Identity | Packaging | Product design
Brew Buddy
UX | UI | Website | Brand Identity
Kindred Spirits
UX | UI | Website | Brand Identity
Batch
Editorial
Colours of Berlin
UX | UI | Website
Snap
Packaging
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